2011

Crystallizing Public Opinion Product Image Item Description A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of “public relations counsel,” Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body.” The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. Features Used Book in Good Condition Payment We offer secure and easy checkout for all major credit cards through PayPal. Shipping We offer fast and free shipping to the continental United States. We do not offer international shipping at this time. We do not ship to PO Boxes at this time. Returns We offer hassle-free returns within 30 days of the purchase, no questions asked as long as the item is returned in the same condition it was received. Please contact us for a return authorization and for the return shipping address.